ITINERARY FOR TRAVELERS

I.

OVERVIEW

They say we are not meant to stay in one place. Ironically, many of us stay in one place investing a lot of precious time in the travel plan discussion. Many of these debates start with the questions like where to go, how to go, etc. and end up with people confused and sometimes arguing.

Bon Voyage is a travel planner app that simplifies the process of planning a journey by logically arranging the user flow to quickly provide a curated travel plan for all types of travelers. My passion for exploring new places made this project more exciting.

 

II.

RESEARCH

COMPETITIVE ANALYSIS

 
 
 

OPPORTUNITY AREAS

01. None of the above apps focuses on the fundamental question, 'where to go'. All of these ask user to type in the destination first and then display the information in the repository format.

02. Purpose of trip should also be given priority as the travel can be with family on holidays, partner on dates, friends on weekends or just colleagues with some commercial agenda. This will help us filter out the perfect match of destinations for the user.

03. One of the metrics that plays a crucial role in travel is budget. We can introduce a function to decide a range of expenses for user to select. This will ensure that all the expenditure estimated in the results is user driven and hence reasonable.

 

III.

DEFINING THE PROBLEM

Travelers need an optimized yet flexible travel plan without investing a lot of time in the discourse. Also the assistance they seek should be inclusive, easy to understand and more engaging. Without these qualities the assistance of an app would merely be a considered as officious.

 

How might we create a travel planning experience that’s easy, efficient and inclusive?

 

IV.

IDEATION

SYNTHESIS

 

KEY FEATURES

  • Virtual experience of the destination

  • Different filters to determine the most suitable option

  • User-centric travel plan

  • Simple, intuitive and humorous UI

 

V.

DESIGN

VISUAL IDENTITY

COLOR PALETTE

TYPOGRAPHY

Circular Std Bold

Circular Std Book

Sweet Hipster

 

HIGH FIDELITY MOCK-UPS

Login and register screen. 'Continue as a guest' option is given to provide a demo experience with restricted functionality

Landing page where user can select task from three different options. Buttons in the form of navigation boards are arranged in a logical order with a raindrops background illustration to give a realistic touch.

 

Questionnaire screen. Cloud element has been introduced to give a realistic experience as well as to represent the continuity of question screens. Interactive filters begin from this screen.

Filter to categorize results based on 'best time to visit' parameter.

 

Filter to check the time available for user on trip.

Filter to confirm the purpose of the journey. Colloquial expressions are used to make the filtering process interesting.

 

Budget question to determine the range of expenses. Options given here are quite humorous.

Sorting results in two different categories.

 

Result tiles filtered out based on user's answers. Every tile includes slide-show of images along with the rating and  overview. User can add the location to favourites, rate and see details.

'Details' screen to provide a travel plan, well-structured in the form of buttons. User can share this plan with companions. The key feature of 360 degree view has been highlighted to grab attention.

 
 
 

Virtual experience to give a good idea of the destination and to accelerate the travel planning.

 

VIDEO PROTOTYPE

 

VI.

SUMMARY

Over the course of this project, I realized that design process can be used to tackle complex real life problems like decision making. Competitive analysis helped me to be aware of the current scenario and different paths already taken by global designers to fulfill the same objective. These various perceptions open the doors of new opportunity areas and demand a new vision. I believe that virtual experience is one of the crucial missing pieces in existing apps that has the potential to bring radical change in the travel planning process.