REVAMPING PEDAL

I.

OVERVIEW

Pune is making progress to regain its identity as 'the city of bicycles' as many bicycle rental platforms are flourishing day by day. 'PEDL' is a cycle rental system across India initiated by 'Zoom Car'- a car rental service. This cycle sharing service is smart, environment friendly and affordable. I conducted remote and in person user tests of this green commute experience and determined what changes need to be made to make the cheapest mode of transport more usable and desirable, ultimately redesigning the mobile interface.

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II.

RESEARCH

I conducted usability testing in two rounds. In the first round, I meticulously went through fifty user reviews that are posted on the app store. PEDL has its own large user base from different cities and hence I could study diverse feedback from different parts of the country.

In the second round, I interviewed four users in person. I also installed the application on my phone and evaluated the service by riding bicycle around the city a couple of times. This active participation helped me in validating the valuable feedback received by users on what the real pain points are.

 
 
 

III.

ANALYSIS

OPPORTUNITY AREAS

  • Easy access to technical support team

  • 'Cycle under maintenance' flag

  • More convenient end trip function

  • Accurate location of the stations

  • User guide with simple steps

  • Confirmation before ending the trip

  • Notification of 'cycle taken' to avoid change in users when the existing user is on a short break in ride

 

IV.

IDEATION

SYNTHESIS

 

KEY FEATURES

  • Distinct platform for PEDL

  • 'Become a PEDL host' function

  • Short user guide explaining the rental process

  • Improved desirability with change in visual elements

 

V.

DESIGN

VISUAL IDENTITY

COLOR PALETTE

TYPOGRAPHY

Segoe UI Regular

Segoe UI Semibold

Segoe UI Bold

ICONOGRAPHY

 

REDESIGNED SCREENS

 
 

1. Redesigned exclusive app has the new 'PEDL' logo at the top

2. Brief user guide has been introduced as the first item on the landing page

3. User can check the information of 'Become a PEDL Host' function which is currently available only on their website

4. Prominent Start Trip button for quick identification

5. Visually appealing illustration displayed at the bottom of all screens to provide an essence of cycling

 

'Terms & conditions' check box is added to make sure that user complies with the policies

1.Bigger station markers for visual clarity and accurate location with the number of cycles available

2. When user taps on the marker, 'Cycle under maintenance' flag appears in the information dashboard to get an idea before scanning

Camera flash button has been rearranged and made less accessible than original so that it is not misinterpreted as a scanner button

Cycle number on the 'Trip in progress' screen is made center aligned to make it clearly visible

 

'Report cycle damage' is of high priority than 'Rate your experience' from user's perspective and hence the order has been changed.

Carrier of the cycle is added in the 'Report Cycle Damage' screen that was missing in original

As I created a separate app for PEDL, options related to profile information have been made more PEDL specific

Tiles on the 'Help & Support' screens are rearranged to make more space for the questions below

 
 
 

Contact us screen is reorganized to place 'Call' option. This option will help user to instantly get in touch with the PEDL representative for assistance

 

VIDEO PROTOTYPE

 

VI.

VISION & NEXT STEPS

I am happy that through this redesigning process, I could offer my bit to reduce pollution and daily carbon footprint along with the improved user satisfaction. This project introduced me to the overall 'service design' domain as I could directly witness the impact of this emerging mode of transport on its users.

After completion of this project, I presented my work to the 'PEDL' authority. I received an appreciation email. I am now armed with the learning to solve problems with some promising solutions to any service based design.