Connecting residents to local on demand home service professionals
SolutionResearchDesign goalIdeationWireframeEvaluationReflections
About the project

Background: This was a passion project I worked on along with my summer internship work to design a better service for the home maintenance and repair tasks. This idea came to my mind based off a couple of personal experiences while getting the chores done here in the US. My struggle to find the right expert for home maintenance work inspired me to view this as a design problem. Also, this project was a part of the 12 week summer mentorship program conducted by Hoda Pedram—Product designer at Facebook. She encouraged me to apply my design skills to solve this problem and guided me with her valuable feedback and practical strategies.

Timeline: 5 weeks

My Role: It is an independent project so I was responsible for end to end design process from understanding the problem space, ideating solutions to, prototyping UI and usability testing.

Tool: Figma, Miro

Methods: Literature review, competitive analysis, survey, interviews, cognitive walkthrough


It is difficult for residents to find the skilled workers that provide home maintenance or repair services, when they want to get the tasks done qucikly.


A delightful mobile app experience connecting vetted local workers to the home owners and tenants in a trusted and convenient way.

Upkeep Mobile App
— Discover services near you

A simple questionnaire to fill out the basic information about the issue and achieve personalized results. Questions include description of the task, location where the problem occurred, appointment scheduler, budget and payment details. Users can go back to change the response, or skip the question.

Hire upkeeper of your choice —

Users can compare the results by using multiple criteria such as rating, work experience and level of expertise to make an informed decisions. Also, Users can connect with an upkeeper to negotiate the price, conduct a remote inspection and finalize the quote before hiring the service person.

— Get the task done and create team

A progress tracker provides status of the work being done. Users can write a review for the service received. Also, they can add the upkeeper to their personal collection for a quick access in future.

How did I arrive to the solution?
Who are the users?

Whether in a shared space with family, friends or housemates, most home services can be used by multiple individuals. I decided to design a solution for homeowners and tenants living in shared houses, apartment and hostels. Some of the stakeholders I considered are the home service providers, property managers, real estate investors and house flippers.

Competitive Analysis

I examined 7 direct competitor products and services in the same domain and reviewed 6 indirect competitors to understand the market landscape, trends and identify gaps between the available solutions and the user needs.
View competitors list


I conducted a survey to collect the quantitative data and short qualitative answers about the user needs and pain points. I received 38 responses from the people with age between 25 and 40.
View survey questions


I recruited total 7 homeowners and tenants and conducted semi-structured interviews with them. I tried to discover the user behavior and product requirements.
View interview script

The other side

Though I didn't focus on the design of the service provider's side, I did some preliminary research to get a deeper understanding of the work environment for the general maintenance and repair workers in the US. Below are some quick facts with the quantitative data that support my intention behind this design project.

Major findings
Lack of trust
People tend to rely more on referrals through landlords, friends and neighbors than the misleading and confusing online search results.
High cost
People face an ambiguity in the expenses incurred and often get annoyed by the hidden costs.
Scattered information
Existing apps and websites do not provide a desired level of confidence and transparency to users.
Safety concerns
Hiring and inviting a stranger to the house involves risk. People prefer some validation criteria to check the authenticity and skills.
Pain points identified
From the above major findings, I distilled 6 key pain points to be addressed by my design.
1. Variety in home service needs
2. Too much hassle to find a good service
3. Lack of personalization
4. Lack of safety measures
5. Time consuming process
6. High service cost
Understanding the residents
Identifying use case
Reframing the problem
How might we enable trustworthy, efficient and affordable home services for our customers in order to get the repair and maintenance tasks done at home?
Value propositions
Sketching initial ideas
User flow diagram
Iterating user interface
As I moved on to the interface design of the application, I wire-framed all key UI screens and conducted an initial user testing session.
Exploring different layouts
Iteration 1
Few services to compare in a single fold
Iteration 2
Profile picture not big enough to get the clear identity
Iteration 3
Design decision
Bigger picture to provide more clarity about worker's identity
High fidelity Design
Evaluations & walkthroughs

Key findings from testing
Overall, the participants were very positive toward the prototype. Most of them did not have issues in completing tasks and appreciated the simplicity of design. One participant mentioned that the app feels "inviting" and "makes me feel signing up for a legit service". Another participant mentioned about the necessity of additional help when the emergency situation arises at night time. Furthermore, one participant asked a thought provoking question about the edge cases- "what if no one has the availability?" and "what if I want to repeat the same task again?"

I conducted informal and formal walkthroughs for the usability evaluations. Informal testing was done online by using a Figma desktop prototype & the formal testing was done in-person with the Figma mirror mobile app.

Informal online walkthroughs
I gave an informal walkthrough to 4 people soliciting their feedback. Evaluators were home owners and tenants from the age group 25-40. I used Figma's prototype presentation feature to show them the designs. All four provided me with the valuable feedback for further exploration and design.

Formal in-person walkthroughs
I recruited three participants from my neighborhood to test out the high fidelity prototype. I asked each of them to complete a task—"Schedule a service with Emily Getz" that utilizes all features of the app flow and to think-aloud the experience, thoughts or ideas regarding the prototype.

From the testing, I hoped to answers for following questions:
1. Are the features of application are useful when users are hiring a service person?
2. Is this application easy to use? (Will the user know how to use this application)?
3. Are there any changes need to be made to improve this application?

Reflection & learning
I started working on this project because of my personal experience with the home services in the US. I was wondering "Why there are no maintenance and repair workers readily available like there are in India? Why are these services so expensive?" These questions motivated me to solve this problem with my design knowledge. As my research progressed, I could not only validate my assumptions but also educate myself about various other factors associated with this ecosystem such as labor employment policies, minimum wage requirements, use & throw or single-use products, DIY culture, safety and privacy, etc.

I learned how property managers hire service workers on contract and take care of these tasks for tenants. Identifying a new stakeholder called "home flippers" added another edge case to the product. This project helped me understand the importance of business perspective in general and helping me to strike the balance between business goals and user goals. I'm thankful to my mentor— Hoda Pedram for providing me with her valuable guidance and bringing the best out of me.
Additional discussion

Points that are not covered in the case study and I would like to discuss in person:

Thank you for reading!
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